Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油是低关注度、低渗透率、低使用率的产品 ，五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油是低关注度、低渗透率、低使用率的产品 ，五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油是低关注度、低渗透率、低使用率的产品 ，五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油是低关注度、低渗透率、低使用率的产品 ，五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油是低关注度、低渗透率、低使用率的产品 ，五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。
WUFENG LIHONG PACKAGE
Product Design
Packaging Design
Client: China Resources Group 华润五丰
WUFENG LIHONG PACKAGE
Product Design
Packaging Design
Client: China Resources Group 华润五丰
WUFENG LIHONG PACKAGE
Product Design
Packaging Design
Client: China Resources Group 华润五丰
WUFENG LIHONG PACKAGE
Product Design
Packaging Design
Client: China Resources Group 华润五丰
WUFENG LIHONG PACKAGE
Product Design
Packaging Design
Client: China Resources Group 华润五丰
