Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers. QIU has been entrusted to create a new brand slogan for Wufeng Lihong, which is "Original from Hanyuan, tasty to heart", as well as a new visual expression from brand identity to product packaging.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。 主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油面临关注度低、渗透率低、使用率低等问题。五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。QIU受委托为其创造全新品牌标语“醇正汉源，入味至心”，以及从品牌标识到产品包装的全新视觉表达。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers. QIU has been entrusted to create a new brand slogan for Wufeng Lihong, which is "Original from Hanyuan, tasty to heart", as well as a new visual expression from brand identity to product packaging.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。 主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油面临关注度低、渗透率低、使用率低等问题。五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。QIU受委托为其创造全新品牌标语“醇正汉源，入味至心”，以及从品牌标识到产品包装的全新视觉表达。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers. QIU has been entrusted to create a new brand slogan for Wufeng Lihong, which is "Original from Hanyuan, tasty to heart", as well as a new visual expression from brand identity to product packaging.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。 主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油面临关注度低、渗透率低、使用率低等问题。五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。QIU受委托为其创造全新品牌标语“醇正汉源，入味至心”，以及从品牌标识到产品包装的全新视觉表达。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers. QIU has been entrusted to create a new brand slogan for Wufeng Lihong, which is "Original from Hanyuan, tasty to heart", as well as a new visual expression from brand identity to product packaging.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。 主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油面临关注度低、渗透率低、使用率低等问题。五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。QIU受委托为其创造全新品牌标语“醇正汉源，入味至心”，以及从品牌标识到产品包装的全新视觉表达。
Wufeng Lihong is a seasoning food enterprise under China Resources Wufeng, located in Hanyuan, the hometown of Chinese prickly ash. Their main products include: prickly ash oil, vine pepper oil and other compound seasonings. At present, prickly ash oil in the market is facing low attention, low permeability and low utilization rate. Wufeng Lihong team hopes to find a unique taste experience through the upgrading of brand identity and package design, so as to cater to the post-90s consumers. QIU has been entrusted to create a new brand slogan for Wufeng Lihong, which is "Original from Hanyuan, tasty to heart", as well as a new visual expression from brand identity to product packaging.
五丰黎红是华润五丰旗下调味食品企业，位于“中国花椒之乡-汉源”。 主营产品包括：花椒油、藤椒油以及其他复合调味料。目前市场上花椒油面临关注度低、渗透率低、使用率低等问题。五丰黎红团队希望通过此次的品牌形象及包装产品的全面升级找到产品独特的味觉体验，从而迎合90后消费人群。QIU受委托为其创造全新品牌标语“醇正汉源，入味至心”，以及从品牌标识到产品包装的全新视觉表达。
WUFENG LIHONG
Naming
Brand Strategy
Brand Identity
Packaging
Client: China Resources Group 华润五丰
WUFENG LIHONG
Naming
Brand Strategy
Brand Identity
Packaging
Client: China Resources Group 华润五丰
WUFENG LIHONG
Naming
Brand Strategy
Brand Identity
Packaging
Client: China Resources Group 华润五丰
WUFENG LIHONG
Naming
Brand Strategy
Brand Identity
Packaging
Client: China Resources Group 华润五丰
WUFENG LIHONG
Naming
Brand Strategy
Brand Identity
Packaging
Client: China Resources Group 华润五丰
