上海大剧院本身是很“抽象”的，没有很好的推广内容，文创周边产品都是与剧目相关-这是目前国内大多剧院面临的问题。QIU受上海大剧院委托为其开发专属IP形象，更好的提升剧院与消费者的情感关联。“抓马”由此而诞生，“抓马”是一匹帅气、优雅的绅士。天生具有舞台感，喜怒哀乐常挂在脸上。个性中充满了夸张的情绪化表达，朋友们都喜爱勇于表达且感情细腻的“抓马”。

The Shanghai Grand Theatre itself is very "abstract" and has no promotion content. The Accessories are all related to the repertoire - this is the problem that most theaters are facing. QIU is entrusted by Shanghai Grand Theatre to develop its exclusive IP image, so as to better enhance the emotional connection with the consumer. "DRAMA" is born from this, "DRAMA" is a handsome, elegant gentleman. Born with a sense of stage, emotions often hang on the face. Personality is full of exaggerated emotional expression, friends like to express the courage and emotional delicate "DRAMA".

上海大剧院本身是很“抽象”的，没有很好的推广内容，文创周边产品都是与剧目相关-这是目前国内大多剧院面临的问题。QIU受上海大剧院委托为其开发专属IP形象，更好的提升剧院与消费者的情感关联。“抓马”由此而诞生，“抓马”是一匹帅气、优雅的绅士。天生具有舞台感，喜怒哀乐常挂在脸上。个性中充满了夸张的情绪化表达，朋友们都喜爱勇于表达且感情细腻的“抓马”。

The Shanghai Grand Theatre itself is very "abstract" and has no promotion content. The Accessories are all related to the repertoire - this is the problem that most theaters are facing. QIU is entrusted by Shanghai Grand Theatre to develop its exclusive IP image, so as to better enhance the emotional connection with the consumer. "DRAMA" is born from this, "DRAMA" is a handsome, elegant gentleman. Born with a sense of stage, emotions often hang on the face. Personality is full of exaggerated emotional expression, friends like to express the courage and emotional delicate "DRAMA".

上海大剧院本身是很“抽象”的，没有很好的推广内容，文创周边产品都是与剧目相关-这是目前国内大多剧院面临的问题。QIU受上海大剧院委托为其开发专属IP形象，更好的提升剧院与消费者的情感关联。“抓马”由此而诞生，“抓马”是一匹帅气、优雅的绅士。天生具有舞台感，喜怒哀乐常挂在脸上。个性中充满了夸张的情绪化表达，朋友们都喜爱勇于表达且感情细腻的“抓马”。

The Shanghai Grand Theatre itself is very "abstract" and has no promotion content. The Accessories are all related to the repertoire - this is the problem that most theaters are facing. QIU is entrusted by Shanghai Grand Theatre to develop its exclusive IP image, so as to better enhance the emotional connection with the consumer. "DRAMA" is born from this, "DRAMA" is a handsome, elegant gentleman. Born with a sense of stage, emotions often hang on the face. Personality is full of exaggerated emotional expression, friends like to express the courage and emotional delicate "DRAMA".

上海大剧院本身是很“抽象”的，没有很好的推广内容，文创周边产品都是与剧目相关-这是目前国内大多剧院面临的问题。QIU受上海大剧院委托为其开发专属IP形象，更好的提升剧院与消费者的情感关联。“抓马”由此而诞生，“抓马”是一匹帅气、优雅的绅士。天生具有舞台感，喜怒哀乐常挂在脸上。个性中充满了夸张的情绪化表达，朋友们都喜爱勇于表达且感情细腻的“抓马”。

The Shanghai Grand Theatre itself is very "abstract" and has no promotion content. The Accessories are all related to the repertoire - this is the problem that most theaters are facing. QIU is entrusted by Shanghai Grand Theatre to develop its exclusive IP image, so as to better enhance the emotional connection with the consumer. "DRAMA" is born from this, "DRAMA" is a handsome, elegant gentleman. Born with a sense of stage, emotions often hang on the face. Personality is full of exaggerated emotional expression, friends like to express the courage and emotional delicate "DRAMA".

上海大剧院本身是很“抽象”的，没有很好的推广内容，文创周边产品都是与剧目相关-这是目前国内大多剧院面临的问题。QIU受上海大剧院委托为其开发专属IP形象，更好的提升剧院与消费者的情感关联。“抓马”由此而诞生，“抓马”是一匹帅气、优雅的绅士。天生具有舞台感，喜怒哀乐常挂在脸上。个性中充满了夸张的情绪化表达，朋友们都喜爱勇于表达且感情细腻的“抓马”。

The Shanghai Grand Theatre itself is very "abstract" and has no promotion content. The Accessories are all related to the repertoire - this is the problem that most theaters are facing. QIU is entrusted by Shanghai Grand Theatre to develop its exclusive IP image, so as to better enhance the emotional connection with the consumer. "DRAMA" is born from this, "DRAMA" is a handsome, elegant gentleman. Born with a sense of stage, emotions often hang on the face. Personality is full of exaggerated emotional expression, friends like to express the courage and emotional delicate "DRAMA".