KOUDU was the general agent of famous shoe enterprises in Southwest China. The brand leader mentioned, "the future retail model must be point-to-point, person to person, decentralized mode. There are no longer layers of dealers as in the past. " Therefore, they commissioned QIU - to create an independent shoe brand, and build brand relation with consumers directly. Traditional offline retail stores have serious homogenization of experience and products, and the style lags behind. From brand visual, product planning to retail experience is also a great challenge for QIU. QIU defines a new brand idea: KOUDU, with the products and experience in line with the current fashion trends, interprets the fashion style with the quickest and most efficient way, with a sense of fashion and quality. At the same time, it also creates a way for consumers to keep pace with fashion and enter the trend.
KOUDU蔻度是原国内知名鞋企西南地区总代理商。品牌负责人提到，“未来的零售模式一定是点对点，人对人，去中心化的模式。不再像过去那样，有层层经销商。” 因此他们委托QIU-创立一个自主鞋履品牌，与消费者直接建立品牌关联。传统实体零售鞋店，体验与产品同质化严重，款式滞后。从品牌视觉、产品企划延展至零售空间的整体品牌形象打造也是QIU面对的巨大挑战。QIU为蔻度梳理并定义全新品牌理念：蔻度以符合当下时尚动态的产品与体验，以最快速、高效诠释时尚流行风格，兼具时尚度与品质感。贴合当地市场以及消费者的实际穿着需求的同时，并创造消费者同步时尚、接轨进入趋势的路径。
KOUDU was the general agent of famous shoe enterprises in Southwest China. The brand leader mentioned, "the future retail model must be point-to-point, person to person, decentralized mode. There are no longer layers of dealers as in the past. " Therefore, they commissioned QIU - to create an independent shoe brand, and build brand relation with consumers directly. Traditional offline retail stores have serious homogenization of experience and products, and the style lags behind. From brand visual, product planning to retail experience is also a great challenge for QIU. QIU defines a new brand idea: KOUDU, with the products and experience in line with the current fashion trends, interprets the fashion style with the quickest and most efficient way, with a sense of fashion and quality. At the same time, it also creates a way for consumers to keep pace with fashion and enter the trend.
KOUDU蔻度是原国内知名鞋企西南地区总代理商。品牌负责人提到，“未来的零售模式一定是点对点，人对人，去中心化的模式。不再像过去那样，有层层经销商。” 因此他们委托QIU-创立一个自主鞋履品牌，与消费者直接建立品牌关联。传统实体零售鞋店，体验与产品同质化严重，款式滞后。从品牌视觉、产品企划延展至零售空间的整体品牌形象打造也是QIU面对的巨大挑战。QIU为蔻度梳理并定义全新品牌理念：蔻度以符合当下时尚动态的产品与体验，以最快速、高效诠释时尚流行风格，兼具时尚度与品质感。贴合当地市场以及消费者的实际穿着需求的同时，并创造消费者同步时尚、接轨进入趋势的路径。
KOUDU was the general agent of famous shoe enterprises in Southwest China. The brand leader mentioned, "the future retail model must be point-to-point, person to person, decentralized mode. There are no longer layers of dealers as in the past. " Therefore, they commissioned QIU - to create an independent shoe brand, and build brand relation with consumers directly. Traditional offline retail stores have serious homogenization of experience and products, and the style lags behind. From brand visual, product planning to retail experience is also a great challenge for QIU. QIU defines a new brand idea: KOUDU, with the products and experience in line with the current fashion trends, interprets the fashion style with the quickest and most efficient way, with a sense of fashion and quality. At the same time, it also creates a way for consumers to keep pace with fashion and enter the trend.
KOUDU蔻度是原国内知名鞋企西南地区总代理商。品牌负责人提到，“未来的零售模式一定是点对点，人对人，去中心化的模式。不再像过去那样，有层层经销商。” 因此他们委托QIU-创立一个自主鞋履品牌，与消费者直接建立品牌关联。传统实体零售鞋店，体验与产品同质化严重，款式滞后。从品牌视觉、产品企划延展至零售空间的整体品牌形象打造也是QIU面对的巨大挑战。QIU为蔻度梳理并定义全新品牌理念：蔻度以符合当下时尚动态的产品与体验，以最快速、高效诠释时尚流行风格，兼具时尚度与品质感。贴合当地市场以及消费者的实际穿着需求的同时，并创造消费者同步时尚、接轨进入趋势的路径。
KOUDU was the general agent of famous shoe enterprises in Southwest China. The brand leader mentioned, "the future retail model must be point-to-point, person to person, decentralized mode. There are no longer layers of dealers as in the past. " Therefore, they commissioned QIU - to create an independent shoe brand, and build brand relation with consumers directly. Traditional offline retail stores have serious homogenization of experience and products, and the style lags behind. From brand visual, product planning to retail experience is also a great challenge for QIU. QIU defines a new brand idea: KOUDU, with the products and experience in line with the current fashion trends, interprets the fashion style with the quickest and most efficient way, with a sense of fashion and quality. At the same time, it also creates a way for consumers to keep pace with fashion and enter the trend.
KOUDU蔻度是原国内知名鞋企西南地区总代理商。品牌负责人提到，“未来的零售模式一定是点对点，人对人，去中心化的模式。不再像过去那样，有层层经销商。” 因此他们委托QIU-创立一个自主鞋履品牌，与消费者直接建立品牌关联。传统实体零售鞋店，体验与产品同质化严重，款式滞后。从品牌视觉、产品企划延展至零售空间的整体品牌形象打造也是QIU面对的巨大挑战。QIU为蔻度梳理并定义全新品牌理念：蔻度以符合当下时尚动态的产品与体验，以最快速、高效诠释时尚流行风格，兼具时尚度与品质感。贴合当地市场以及消费者的实际穿着需求的同时，并创造消费者同步时尚、接轨进入趋势的路径。
KOUDU was the general agent of famous shoe enterprises in Southwest China. The brand leader mentioned, "the future retail model must be point-to-point, person to person, decentralized mode. There are no longer layers of dealers as in the past. " Therefore, they commissioned QIU - to create an independent shoe brand, and build brand relation with consumers directly. Traditional offline retail stores have serious homogenization of experience and products, and the style lags behind. From brand visual, product planning to retail experience is also a great challenge for QIU. QIU defines a new brand idea: KOUDU, with the products and experience in line with the current fashion trends, interprets the fashion style with the quickest and most efficient way, with a sense of fashion and quality. At the same time, it also creates a way for consumers to keep pace with fashion and enter the trend.
KOUDU蔻度是原国内知名鞋企西南地区总代理商。品牌负责人提到，“未来的零售模式一定是点对点，人对人，去中心化的模式。不再像过去那样，有层层经销商。” 因此他们委托QIU-创立一个自主鞋履品牌，与消费者直接建立品牌关联。传统实体零售鞋店，体验与产品同质化严重，款式滞后。从品牌视觉、产品企划延展至零售空间的整体品牌形象打造也是QIU面对的巨大挑战。QIU为蔻度梳理并定义全新品牌理念：蔻度以符合当下时尚动态的产品与体验，以最快速、高效诠释时尚流行风格，兼具时尚度与品质感。贴合当地市场以及消费者的实际穿着需求的同时，并创造消费者同步时尚、接轨进入趋势的路径。
KOUDU
Brand Strategy
Brand Identity
Interior design
Client: KOUDU
KOUDU
Brand Strategy
Brand Identity
Interior design
Client: KOUDU
KOUDU
Brand Strategy
Brand Identity
Interior design
Client: KOUDU
KOUDU
Brand Strategy
Brand Identity
Interior design
Client: KOUDU
KOUDU
Brand Strategy
Brand Identity
Interior design
Client: KOUDU
创造更具时尚感知的零售空间和购物体验，同时适应贵州当地消费者的购物习惯。 “友好”是基于对本地市场走访后，空间设计概念的出发点，旨在使顾客感受到友好和轻松的购物体验，避免时尚品牌“高冷”的距离感。 空间的光源采用了天光的设计，提供了充足且均匀的光线，模拟自然光的色温，让顾客如在清晨苏醒的环境下体验蔻度的产品。使用四分之一圆角货架将矩形的空间直角调整为圆角。木材和象牙色的展示台以品牌几何元素为造型，结合圆环形的沙发，更好的满足多人购物的使用需求。
创造更具时尚感知的零售空间和购物体验，同时适应贵州当地消费者的购物习惯。 “友好”是基于对本地市场走访后，空间设计概念的出发点，旨在使顾客感受到友好和轻松的购物体验，避免时尚品牌“高冷”的距离感。 空间的光源采用了天光的设计，提供了充足且均匀的光线，模拟自然光的色温，让顾客如在清晨苏醒的环境下体验蔻度的产品。使用四分之一圆角货架将矩形的空间直角调整为圆角。木材和象牙色的展示台以品牌几何元素为造型，结合圆环形的沙发，更好的满足多人购物的使用需求。
创造更具时尚感知的零售空间和购物体验，同时适应贵州当地消费者的购物习惯。 “友好”是基于对本地市场走访后，空间设计概念的出发点，旨在使顾客感受到友好和轻松的购物体验，避免时尚品牌“高冷”的距离感。 空间的光源采用了天光的设计，提供了充足且均匀的光线，模拟自然光的色温，让顾客如在清晨苏醒的环境下体验蔻度的产品。使用四分之一圆角货架将矩形的空间直角调整为圆角。木材和象牙色的展示台以品牌几何元素为造型，结合圆环形的沙发，更好的满足多人购物的使用需求。
创造更具时尚感知的零售空间和购物体验，同时适应贵州当地消费者的购物习惯。 “友好”是基于对本地市场走访后，空间设计概念的出发点，旨在使顾客感受到友好和轻松的购物体验，避免时尚品牌“高冷”的距离感。 空间的光源采用了天光的设计，提供了充足且均匀的光线，模拟自然光的色温，让顾客如在清晨苏醒的环境下体验蔻度的产品。使用四分之一圆角货架将矩形的空间直角调整为圆角。木材和象牙色的展示台以品牌几何元素为造型，结合圆环形的沙发，更好的满足多人购物的使用需求。
创造更具时尚感知的零售空间和购物体验，同时适应贵州当地消费者的购物习惯。 “友好”是基于对本地市场走访后，空间设计概念的出发点，旨在使顾客感受到友好和轻松的购物体验，避免时尚品牌“高冷”的距离感。 空间的光源采用了天光的设计，提供了充足且均匀的光线，模拟自然光的色温，让顾客如在清晨苏醒的环境下体验蔻度的产品。使用四分之一圆角货架将矩形的空间直角调整为圆角。木材和象牙色的展示台以品牌几何元素为造型，结合圆环形的沙发，更好的满足多人购物的使用需求。
