WEIWU - A small household appliances lifestyle brand. Small household appliance brands are usually presented in front of consumers as factory brands. In recent years, with the change of consumption pattern, more and more single series household appliance brands appear in the market. At this time, they are facing new challenges. This is an era of no shortage of goods; Living in this era, we don't need more choices simply to satisfy the desire of shopping. Goods should go beyond the form and concept of packaging itself, to explore the way it can progress. WEIWU’s brand vision: return to the core essence of objects and explore the products that appear in people's daily life.

唯物-小家电生活方式品牌。小家电品牌通常以工厂品牌的面貌呈现在消费者面前。近些年随着消费模式的转变,越来越多的单一系列家电品牌出现在市场上。此时,家电行业的品牌也面临新的挑战。这是一个不缺物品的时代;生活在这个时代的我们,都不需要再多一件,单纯只是为了满足购物欲望的选择。物品应该超越形式与概念包装本身,去探索它可以进步的方式。唯物的品牌愿景:回归物件最核心的本质,去探索那些每日都会出现人们生活里的产品。

WEIWU - A small household appliances lifestyle brand. Small household appliance brands are usually presented in front of consumers as factory brands. In recent years, with the change of consumption pattern, more and more single series household appliance brands appear in the market. At this time, they are facing new challenges. This is an era of no shortage of goods; Living in this era, we don't need more choices simply to satisfy the desire of shopping. Goods should go beyond the form and concept of packaging itself, to explore the way it can progress. WEIWU’s brand vision: return to the core essence of objects and explore the products that appear in people's daily life.

唯物-小家电生活方式品牌。小家电品牌通常以工厂品牌的面貌呈现在消费者面前。近些年随着消费模式的转变,越来越多的单一系列家电品牌出现在市场上。此时,家电行业的品牌也面临新的挑战。这是一个不缺物品的时代;生活在这个时代的我们,都不需要再多一件,单纯只是为了满足购物欲望的选择。物品应该超越形式与概念包装本身,去探索它可以进步的方式。唯物的品牌愿景:回归物件最核心的本质,去探索那些每日都会出现人们生活里的产品。

WEIWU - A small household appliances lifestyle brand. Small household appliance brands are usually presented in front of consumers as factory brands. In recent years, with the change of consumption pattern, more and more single series household appliance brands appear in the market. At this time, they are facing new challenges. This is an era of no shortage of goods; Living in this era, we don't need more choices simply to satisfy the desire of shopping. Goods should go beyond the form and concept of packaging itself, to explore the way it can progress. WEIWU’s brand vision: return to the core essence of objects and explore the products that appear in people's daily life.

唯物-小家电生活方式品牌。小家电品牌通常以工厂品牌的面貌呈现在消费者面前。近些年随着消费模式的转变,越来越多的单一系列家电品牌出现在市场上。此时,家电行业的品牌也面临新的挑战。这是一个不缺物品的时代;生活在这个时代的我们,都不需要再多一件,单纯只是为了满足购物欲望的选择。物品应该超越形式与概念包装本身,去探索它可以进步的方式。唯物的品牌愿景:回归物件最核心的本质,去探索那些每日都会出现人们生活里的产品。

WEIWU - A small household appliances lifestyle brand. Small household appliance brands are usually presented in front of consumers as factory brands. In recent years, with the change of consumption pattern, more and more single series household appliance brands appear in the market. At this time, they are facing new challenges. This is an era of no shortage of goods; Living in this era, we don't need more choices simply to satisfy the desire of shopping. Goods should go beyond the form and concept of packaging itself, to explore the way it can progress. WEIWU’s brand vision: return to the core essence of objects and explore the products that appear in people's daily life.

唯物-小家电生活方式品牌。小家电品牌通常以工厂品牌的面貌呈现在消费者面前。近些年随着消费模式的转变,越来越多的单一系列家电品牌出现在市场上。此时,家电行业的品牌也面临新的挑战。这是一个不缺物品的时代;生活在这个时代的我们,都不需要再多一件,单纯只是为了满足购物欲望的选择。物品应该超越形式与概念包装本身,去探索它可以进步的方式。唯物的品牌愿景:回归物件最核心的本质,去探索那些每日都会出现人们生活里的产品。

WEIWU - A small household appliances lifestyle brand. Small household appliance brands are usually presented in front of consumers as factory brands. In recent years, with the change of consumption pattern, more and more single series household appliance brands appear in the market. At this time, they are facing new challenges. This is an era of no shortage of goods; Living in this era, we don't need more choices simply to satisfy the desire of shopping. Goods should go beyond the form and concept of packaging itself, to explore the way it can progress. WEIWU’s brand vision: return to the core essence of objects and explore the products that appear in people's daily life.

唯物-小家电生活方式品牌。小家电品牌通常以工厂品牌的面貌呈现在消费者面前。近些年随着消费模式的转变,越来越多的单一系列家电品牌出现在市场上。此时,家电行业的品牌也面临新的挑战。这是一个不缺物品的时代;生活在这个时代的我们,都不需要再多一件,单纯只是为了满足购物欲望的选择。物品应该超越形式与概念包装本身,去探索它可以进步的方式。唯物的品牌愿景:回归物件最核心的本质,去探索那些每日都会出现人们生活里的产品。

WEIWU
 
Brand Strategy
Brand Identity
 
Client: Airmate

WEIWU
 
Brand Strategy
Visual Identity
 
Client: Airmate

WEIWU
 
Brand Strategy
Visual Identity
 
Client: Airmate

WEIWU
 
Brand Strategy
Visual Identity
 
Client: Airmate

WEIWU
 
Brand Strategy
Visual Identity
 
Client: Airmate

QIU_Weiwu_1
QIU_Weiwu_2
QIU_Weiwu_3
QIU_Weiwu_3-2
QIU_Weiwu_4
QIU_Weiwu_5
QIU_Weiwu_6
QIU_Weiwu_7
QIU_Weiwu_8
QIU_Weiwu_9
QIU_Weiwu_10
QIU_Weiwu_11
QIU_Weiwu_12

All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU