As a high-end coffee chain brand, PLUTO provides coffee service for white-collar workers. We create the unique concept of "the day dreamer" for the brand to express that people escape from work, enjoy a short coffee time and have various day dreams under the fast-paced situation. Break away from the inherent category impression of coffee brand, take more efficient and visual character illustration as the core of brand visual expression, and convey the brand value of Pluto.

PLUTO作为一间高端咖啡连锁品牌,为办公室白领提供咖啡服务。我们为品牌创造了“白日梦者The day dreamer”的独特理念,表达快节奏下人们逃离工作,享受短暂的咖啡时光并做着各式白日梦。脱离咖啡品牌固有的品类印象,以更高效、更视觉化的人物插图作为品牌视觉表达的核心,传递PLUTO的品牌价值。

As a high-end coffee chain brand, PLUTO provides coffee service for white-collar workers. We create the unique concept of "the day dreamer" for the brand to express that people escape from work, enjoy a short coffee time and have various day dreams under the fast-paced situation. Break away from the inherent category impression of coffee brand, take more efficient and visual character illustration as the core of brand visual expression, and convey the brand value of Pluto.

PLUTO作为一间高端咖啡连锁品牌,为办公室白领提供咖啡服务。我们为品牌创造了“白日梦者The day dreamer”的独特理念,表达快节奏下人们逃离工作,享受短暂的咖啡时光并做着各式白日梦。脱离咖啡品牌固有的品类印象,以更高效、更视觉化的人物插图作为品牌视觉表达的核心,传递PLUTO的品牌价值。

As a high-end coffee chain brand, PLUTO provides coffee service for white-collar workers. We create the unique concept of "the day dreamer" for the brand to express that people escape from work, enjoy a short coffee time and have various day dreams under the fast-paced situation. Break away from the inherent category impression of coffee brand, take more efficient and visual character illustration as the core of brand visual expression, and convey the brand value of Pluto.

PLUTO作为一间高端咖啡连锁品牌,为办公室白领提供咖啡服务。我们为品牌创造了“白日梦者The day dreamer”的独特理念,表达快节奏下人们逃离工作,享受短暂的咖啡时光并做着各式白日梦。脱离咖啡品牌固有的品类印象,以更高效、更视觉化的人物插图作为品牌视觉表达的核心,传递PLUTO的品牌价值。

As a high-end coffee chain brand, PLUTO provides coffee service for white-collar workers. We create the unique concept of "the day dreamer" for the brand to express that people escape from work, enjoy a short coffee time and have various day dreams under the fast-paced situation. Break away from the inherent category impression of coffee brand, take more efficient and visual character illustration as the core of brand visual expression, and convey the brand value of Pluto.

PLUTO作为一间高端咖啡连锁品牌,为办公室白领提供咖啡服务。我们为品牌创造了“白日梦者The day dreamer”的独特理念,表达快节奏下人们逃离工作,享受短暂的咖啡时光并做着各式白日梦。脱离咖啡品牌固有的品类印象,以更高效、更视觉化的人物插图作为品牌视觉表达的核心,传递PLUTO的品牌价值。

As a high-end coffee chain brand, PLUTO provides coffee service for white-collar workers. We create the unique concept of "the day dreamer" for the brand to express that people escape from work, enjoy a short coffee time and have various day dreams under the fast-paced situation. Break away from the inherent category impression of coffee brand, take more efficient and visual character illustration as the core of brand visual expression, and convey the brand value of Pluto.

PLUTO作为一间高端咖啡连锁品牌,为办公室白领提供咖啡服务。我们为品牌创造了“白日梦者The day dreamer”的独特理念,表达快节奏下人们逃离工作,享受短暂的咖啡时光并做着各式白日梦。脱离咖啡品牌固有的品类印象,以更高效、更视觉化的人物插图作为品牌视觉表达的核心,传递PLUTO的品牌价值。

PLUTO
 
Brand Identity
Illustration
Packaging
Product Design
 
Client: PLUTO

PLUTO
 
Brand Identity
Illustration
Packaging
Product Design
 
Client: PLUTO

PLUTO
 
Brand Identity
Illustration
Packaging
Product Design
 
Client: PLUTO

PLUTO
 
Brand Identity
Illustration
Packaging
Product Design
 
Client: PLUTO

PLUTO
 
Brand Identity
Illustration
Packaging
Product Design
 
Client: PLUTO

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All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU

All copyright reserved © 2020 QIU